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Both content marketing software and social media marketing software are key elements of the digital marketing category. The two tools do have a lot of features in common, but their objectives and functions differ from each other.

Content marketing software acts as a centralized platform for developing marketing strategies and creating, distributing, and managing content across channels such as social media, email lists, and blog posts. On the other hand, social media marketing software promotes a brand’s products and services directly through social media platforms in order to increase brand awareness and amplify lead generation.

This report will identify the similarities and differences between the two software categories and help you select the right one for your business requirements.